E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each town and city. Demand must be met by determined small entrepreneurs to keep society functional.
E-commerce sites face a unique situation in the current crisis: items that are going in and out of stock rapidly. How do you deal with temporarily out-of-stock items and still maintain search rankings?
The newest e-commerce KPI study report is here for 2020. Check out what the top 4 correlations were with conversions and head to the full study for more.
The e-commerce data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience.
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Google and Amazon have two very different business models. Knowing the difference between what drives their algorithms will help you better approach SEO on the two platforms.
When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it's a daunting task to add the necessary markup. In today's Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way.
The average e-commerce conversion rate is between 2–4% — but we don’t want to be average, do we? Olivia Ross shares 21 tactics for improving your B2B conversions.
Getting inventory online and competing with e-commerce giants is a huge obstacle for local retailers. In this interview with former Googler Mark Cummins, we explore the workings of a new option that takes advantage of the See What's In Store feature to gain a competitive edge.
Faceted navigation is a common solution for e-commerce sites, but managing it on the SEO side can quickly spin out of control. In this week's Whiteboard Friday, get a refresher on what faceted nav is and why it matters, then dive into a few key solutions that can help you overcome its obstacles.
![The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video]](https://mozpro.click/images/blog/banners/ecommerce-65463a3_2021-03-30-223652.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617143812&s=fa81755e3dc098e33d10c39d5dd4ceb8)
The number-one site engagement factor correlated with revenue volume for e-commerce: average number of sessions per user. See what this means for your 2019 strategy and check out the importance of an evolving message that hits searchers at multiple touchpoints along their journey.
When customers research products on your site and convert in-store, it makes measuring the ROI of your digital influence almost impossible. Luckily, there's a report for that: the Research Online, Purchase Offline (ROPO) report. Check out how to get started measuring the impact your online ads have on offline sales.
iPhone users tend to spend 3x as much as Android users, according to an analysis of 31 million mobile e-commerce sessions. Digital marketers can capitalize on this revelation via Facebook and AdWords.
One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?
Wolfgang Digital analyzed 143 million website sessions and $531 million in online revenues to find out how e-commerce KPIs correlate to conversions and which metrics drive success.