The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our planning.

The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19. Yet, in order to reflect the substantial changes the local business community is currently weathering, we are reaching out to you with a timely additional request.

If you market local businesses in any capacity, whether in-house or for an agency, please take our quick, supplementary six-question survey. Your answers will help everyone gauge the impacts of the past few weeks on our industry, and hopefully help in planning for the future. We would be so grateful for just a few minutes of your time to be sure the final report reflects the full picture of local business marketing.

Thank you for your time, and please know that all of us at Moz are wishing your local businesses and agencies well!