How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content
Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.
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Getting Buy-In for Customer Stories — Whiteboard Friday
In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.
![How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]](https://mozpro.click/images/blog/banners/analytics-2eba248_2021-03-12-053257.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1615939477&s=b9125dd05a93cbb387b810e44aabf31d)
How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]
Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.
Turn Marketing Into Meaningful Relationships — Whiteboard Friday
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.
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The Helpful Content Update Was Not What You Think
Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update have in common.
Sins of an Agency: Parting Ways With Our Biggest Client
How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision.
Your Marketing Ecosystem's Impact on SEO — Whiteboard Friday
You may have spent a lot of time learning about websites and SEO, but you probably haven't spent a lot of time learning about social or third parties in the real world. Discover how these can impact your SEO, how they are related to your marketing ecosystem, and how they relate to LLMs and AI.
Build a Search Intent Dashboard to Unlock Better Opportunities
If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
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6 Underrated Keyword Research Methods — Whiteboard Friday
15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.
![How to Optimize for Google's Featured Snippets [Updated for 2024]](https://mozpro.click/images/blog/banners/599c98d541a541.28015161_2021-03-30-231401.jpg?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1617146041&s=cdf74edaae5e0eaf2c67ffd81513cc7b)
How to Optimize for Google's Featured Snippets [Updated for 2024]
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic.
How Links Impact Organic Results and Local Packs — Whiteboard Friday
In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching on how links impact local pack rankings.
How To Plan and Run a Successful Client Meeting – Next Level
Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.
Search Intent and the Organic Funnel — Whiteboard Friday
In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
How Will Google’s Antitrust Ruling Affect You?
What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry.