150%
increase in local search visibility
47%
decrease in avg time to acquire new links
15%
increase in local organic traffic
“We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again.”
Client: Coalmarch
Industry: Agency | Location: North Carolina
Coalmarch is a digital marketing agency that builds websites and manages inbound marketing primarily for pest control, lawn care, plumbing, HVAC, and other home service companies.
Challenge: Making local SEO clients successful at scale
In 2012, Coalmarch only had one inbound marketing specialist on their team. As a small agency just entering the digital marketing industry, they needed to use their limited time and budget as efficiently as possible to make their local clients successful at scale.
For Laura Simis, Associate Director of Organic Strategy at Coalmarch, having a single reliable SEO tool is non-negotiable. A tool that scales along with her business’s growth and streamlines the workflow for her and her team is integral to the way Coalmarch functions and helps its clients.
Moz Pro is her tool of choice.
“Time and budget are two challenges every agency faces—there’s never enough to go around. Being able to rely on a tool that made task execution faster and scalable was crucial.”
Solution: Tracking and reporting features to keep tabs on client and competitor performance
Moz Pro enables Laura and her team to keep their fingers on the pulse of their key vertical. They use the Moz tools to understand how customers are searching for their clients’ services, to measure search visibility against direct competitors, and to track page performance.
Moz Pro is pivotal to the success of every Coalmarch campaign. By tracking high-value keywords for their clients in their local markets, Laura is able to measure page performance and prioritize the KPIs her clients care about, such as local visibility.
Laura also makes prolific use of Link Explorer, which allows her to analyze competitor links, identify link opportunities, and track her link-building progress. Coalmarch uses this information to keep their clients competitive in highly localized markets.
“We love Moz Pro because it brings so much to the table for a smaller team that has to do a little bit of everything.”
Results: Increased traffic, improved link quality, & overall cost savings
Laura and her team use Moz Pro to report on their clients’ top 10 keywords and make strategic shifts based on trends. In just four months, they boosted organic traffic across the board by an average of 15% and improved their clients’ average keyword ranking by four positions.
Coalmarch’s flagship sister company, Triangle Pest, has experienced even more success thanks to Moz Pro. Their local search visibility is up 150% since 2012, and their site traffic continues to grow by an average of 2,800 users every month.
Link Explorer has helped Laura and her team reduce the time it takes to acquire new links by 47%, and increase the average Domain Authority of newly acquired links to DA:60. Coalmarch has also saved an estimated $8,000 in 2018 alone by canceling subscriptions to redundant link-building software.
Best of all, Moz Pro gives Laura and her team all the data and flexibility they need to continue ensuring client success. Moz Pro has been Coalmarch’s SEO tool of choice since 2012, and it is the only tool that continues to meet her agency’s needs and save time and money year after year.
“Moz Pro is the only tool that’s lasted through six years of growth—and that our marketing team uses on a daily basis.”
How Coalmarch uses Moz Pro:
Keyword Explorer
to identify & track high-value local keywords
Link Explorer
for insights to grow high-quality organic links in local markets
Rank Tracking
to measure SEO impact of clients & track competitors
Deliver the results your clients care about, no matter how small your team.
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