71%
Increase in traffic to landing pages
81%
Increase in listing accuracy
24%
Year-over-year increase in inbound leads
"When we launched Moz Local in February, we saw significant growth every single month. By August, we were hitting our highest organic traffic numbers since we began working with the client."
Client: Designory
Industry: Marketing Agency | Location: Long Beach, CA
Designory is a global, award-winning marketing agency with expertise across the content creation spectrum. They serve a wide spectrum of clients, from major automotive and tech brands, to agricultural and security enterprises with SEO, content marketing, reporting & analytics, and local search strategies.
Challenge: A traffic recovery plan for a valued client
Designory manages the marketing for a leading commercial security brand with 350+ locations nationwide. Designory’s work included a total relaunch of the website, leading to predictable drops in indexing and traffic.
While proper stewardship of the client’s Google My Business and Bing listings jumpstarted recovery from the relaunch, manual management of hundreds of citations wasn’t feasible. Moz Local’s automated location data management service was selected as the solution.
“We launched a new website for our client in September 2015, we got hit hard in terms of site indexation and organic traffic. Moz Local was a key component in the recovery of that organic traffic.”
Solution: Resource-sensitive marketing for multi-location businesses
Designory knew that manual management of hundreds of local business listings would be too time-intensive and needed to present a solution to the client which would make respectful use of resources. By distributing accurate data to the search engines, Moz Local positively impacts organic results, influencing traffic and lead generation.
Additionally, Moz Local dashboard metrics like listing score and accuracy help agencies prove progress to clients as it’s being made. The ability to track gains enhances client satisfaction, while credit for the choice of successful solutions goes to the marketing agency recommending them. It’s a win for both the client and agency.
"The quality of traffic we get from Moz Local is higher than our paid and organic search. These leads are more likely to convert."
Results: More inbound leads in under one year
Between February and December 2016, Moz Local delivered an average local business listing score increase of 40%, an average listing accuracy increase of 81.5% and, to date, a duplicate listing closure achievement of 54.5%. The security client saw an average monthly increase in organic traffic to the new website’s local landing pages of approximately 71%. Additionally, a 24% year-over-year increase in leads was achieved.
Designory is looking forward to putting Moz Local’s Google Business Profile Sync feature into action for clients, further enhancing local search performance via the search engines.
How Designory uses Moz Local:
Seamless data distribution for business locations without massive manual inputs
Comprehensive support to meet the needs of multi-location, enterprise clients
Wise marketing investment to free up time and resources for other initiatives
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Make Moz Local your competitive advantage.