82%
Increase in listing views
42%
Increase in direction requests to the store
26%
growth in click-to-call requests
“Moz Local closed the loop on our integrated local search strategy. Standardizing our store information was vital for local success"
Client: Wpromote
Industry: Agency | Location: El Segundo, CA
Founded in 2001, Wpromote is an award-winning digital marketing firm with eight offices across the US. As the Challenger Agency, Wpromote utilizes integrated search, social, and email marketing tactics to challenge its clients’ competitors.
Challenge: Stationery brand, PAPYRUS, struggled to solidify a local SEO footprint
After Wpromote completed a successful site migration for stationary giant, PAPYRUS, they identified local search as the missing piece of this major brand’s digital marketing strategy.
PAPYRUS has 400 retail locations but lacked an adequate location data management strategy to support them.
Wpromote needed to ensure that PAPYRUS’ local search efforts weren’t relegated to lower funnel status, but would provide net new opportunities for the brand so they turned to Moz Local to optimize business listings and drive foot traffic in-store.
Solution: Comprehensive listing management at scale
Wpromote kicked off their local search strategy by first implementing e-commerce, SEO, and PPC solutions for PAPYRUS.
Then, Wpromote turned Moz Local for robust management of this multi-location brand’s business listings across the most impactful online directories.
With Moz Local, Wpromote was able to pull monthly listing engagement metrics into PAPYRUS reports to showcase the impact of their efforts and value as an agency.
“Wpromote offered a smarter solution that exceeded our expectations and didn’t just deliver results and foot traffic, but also helped us to dominate our brand presence on Google.”
Results: Optimized listings drive more in-store shoppers
After implementing Moz Local, Wpromote saw major returns on PAPYRUS listings. PAPYRUS saw a 10% increase in total searches and 82% more local listing views.
Furthermore, shoppers were engaging more with their online listings. They saw a 42% increase in direction requests and a 26% increase in click-to-call requests. This drove 90,000 more potential in-store shoppers annually.
Overall, Wpromote boosted rankings 229% for PAPYRUS via local SEO and their exceptional campaign was celebrated by the US Search Awards. Moz Local played a vital role in this success.
How Wpromote uses Moz Local
Scale local SEO efforts for multi-location, enterprise-level clients
Streamlining the consumer experience from online to in-store shopping
Automatic de-duplication of business listings with minimal manual inputs