Crawl and Site Audit
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When it comes to SEO, what actually counts as duplicate content? Why does duplicate content matter for SEO, and how can you avoid the ranking issues that may stem from it? Learn in this article.
What is robots.txt, and how does it impact a website's search visibility? How do you create SEO-friendly robots.txt files? Learn in this article.
Whereas robots.txt file directives give bots suggestions for how to crawl a website's pages, robots meta directives provide more firm instructions on how to crawl and index a page's content. Learn more about what robots meta directives are all about and how to use them in this article.
Learn what schema.org structured data is and why it matters for search engine optimization.
Hypertext Transfer Protocol (or HTTP) response status codes are returned whenever search engines or website visitors make a request to your server. This article covers the SEO best practices for using and interpreting these status codes. Dive in!
Domain names are the unique, human-readable Internet addresses of websites. Learn about the different types of domains and SEO best practices for optimizing domains in this article.
A URL (Uniform Resource Locator), more commonly known as a "web address", specifies the location of a resource (such as a web page) on the internet. Learn how URLs work and why they matter in this article.
What is canonicalization? How do you implement the canonical tag on a webpage, and why does it matter for search engine optimization? Learn in this article.
Redirection isn't just a matter of using the right HTTP status code. Learn about the SEO implications of redirection and best practices for success in this article.
What would your reaction be if you were told that one of Wil Reynolds' clients got more conversions from zero-volume search terms than search terms with 1000+ searches per month? It's true. Wil found this out in seconds, leading him to really look at his whole client strategy through a new lens. It also made him question company-wide strategies. How prevalent is this across all clients? Don't they all deserve to get these insights? It required him to dig into the long tail, deep. To use big data and see PPC data as insights, not just marketing. What would your reaction be if you were told that Google's "bad click" business could be generating as much annually as Starbucks or McDonalds? Wil will be making the case for big data, agencies, and why building systems that looking at every single search term you get matched to is the future of search marketing.