Resource Listings

Is it all over? Is the world as we knew it a wrap? With the rise of AI - is it realistic to assume that the world of SEO and content will stay the same? Or should we all start dusting off our resumes to try something new? In this presentation, Ross Simmonds is going to share a blend of both the realities of how AI can be incorporated into our work (maybe to give us additional runway) and answer the question as to whether or not AI is actually coming for our jobs and what we can do to ensure that we're ahead of the curve when it comes to using these tools, embracing the technology and finding edges amidst rapid change.

People, not robots, sit at the heart of marketing. By the end of this talk by Andi Jarvis, you'll understand how you get your customers back to the center of what you do, and how that will turbocharge your marketing efforts. Strap yourself into the MozCon time machine for a journey Back to the Future.

From ChatGPT to Bing's Prometheus to Google's Bard, AI (specifically, Large Language Models) is disrupting search as we know it. We can fight the inevitable, or we can put these tools to work. Learn where AI chat excels, where it fails (sometimes spectacularly), and how to use these tools to not only keep your SEO job, but also level-up your SEO career.

It's more important than ever to build a sustainable online brand presence to algorithm-proof your traffic. This talk will explore how SEOs can contribute to brand building, and how it can help future-proof your online visibility, with Miracle Inameti-Archibong.

As with everything in local SEO, backlinks are just a little different. What do local pack rankers typically have in common? To answer that question, Amanda Jordan has collected backlink data across several home services businesses across the USA and categorized them. She will share her findings, and how you can build better backlinks for local clients.

B2B marketers, and SEOs alike, are all too quick to create industry-specific landing pages for every single vertical we serve. In reality, these pages have very little relevance to what your customers are actually searching for, or what it is that you actually do in that space. Jason Dodge explains the ins and outs of industry pages, their role in content marketing, and, more importantly, how optimizing content around the pain points and direct needs of your customers is more relevant now in B2B marketing than ever before.

Hiring is a valuable skill, and we are going to give you the skills to hire that next agency. By the end of this session, you'll be able to identify agencies that are the best fit for your brand, effectively interview prospects, avoid pricing ambiguity and pitfalls, partake in productive onboarding, and look for meaningful results and metrics. Let's get you the skills to hire better next time!

As search volumes rapidly change and users migrate to new platforms for search, how should SEOs respond? Carrie Rose will share her process of dominating all SERPS - not just Google! Discover how search fits within the user journey, and the role content can play for both offsite and onsite content, generating search demand. You'll learn how advertising and SEO overlap, and what we can learn from award-winning advertising as part of search strategies. Shared media might be your new area of focus!

For years, "keywords" were everything in search, and then came the rise of 'the entity'. Tom believes that the time of the entity will soon be over, and will explain how Deep Learning 'latent spaces' are highlighting that entities were 1-dimensional thinking. The future of search is going to be about context, and it isn't far off. You'll walk away from this session with a new technique that will replace keyword research so that you can prepare, and ideally, get ahead of the competition.

To keep up with the ever-evolving needs of users, Google is transforming from being a search engine to an ecosystem of experiences that often reach people before they need to search. Discover, Google Lens, YouTube Shorts, and Bard are just a few examples of this shift towards richer, more engaging surfaces. By the end of this talk, you'll be able to leverage these new visibility platforms to improve organic performance and future-proof your brand.