Tracking and Reporting Content Success

Presented by Tori Cushing on October 20, 2015

Tracking success in content marketing can be tough, and effectively reporting on it can be even harder. Tori Cushing of Moz demonstrates collecting necessary metrics from a variety of tools including Google Analytics, Open Site Explorer, and Buzzsumo. Then, she walks through a downloadable spreadsheet designed to help you in your reporting efforts. Get ready to kick your content marketing into high gear!