Often, research reports are published without a clear plan for extending their life beyond initial publication. This can lead to missed opportunities in terms of reach and engagement.
Michele specializes in helping marketers create impactful survey-based research. She’s worked with clients like Eventbrite, Buffer and Formstack
In this episode, Michele will cover:
- Developing a strategic distribution plan for your research report.
- Repurposing your research to maximize visibility and engagement.
- Breaking down the report into bite-sized content for social media.
- Transforming key findings into blog posts, infographics, and presentations.
- Using research insights to fuel webinars, podcasts, or video content.
- Crafting email marketing campaigns centered around report findings.
- Techniques for updating and re-releasing the report to keep it relevant.
- Collaborating with influencers or industry leaders to widen the report's reach.
- Leveraging report content for guest blogging or PR opportunities.
Presented by: Michele Linn
Michele Linn is the founder of Mantis Research where she helps marketers conduct and publish compelling, survey-based original research. She works one-on-one with clients and also offers services and courses for those who are running surveys. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy.