Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
By focusing on optimizing pages for every stage of the buyer's journey, you're much more likely to satisfy searchers (and lead them through your funnel). Learn how to evolve your keyword research to the next level in this article.
Keyword clustering can help you optimize a single page for many keywords and improve your ranking potential, but it's often ignored. Learn how to make the most of your content with this advanced guide to keyword clustering.
Leverage the Google Search Console API to get a ton of detailed data about your keywords without having to get too technical about it. Bill Sebald shares a straightforward shortcut using Google Sheets and the Supermetrics add-on.
How well can a keyword research tool predict where you'll rank? See which of the top 6 keyword research tools scored highest in this correlations study conducted by Brafton.
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When even a fraction of your pages rank well for a high-intent query, the impact on your traffic can be astonishing. But to see surprising results, the process for creating content needs to be rigorous and heavily supported by data.
From finding the keywords your competitors rank for to identifying redirect chains that impede crawlers, we've highlighted 4 common SEO issues that Moz Pro can help solve. Check out four quick videos designed to help level up your skills and get the most out of the tools.
Winning featured snippets is competitive, but it's one of the best ways to get visibility on page 1 of Google's SERPs. In this Whiteboard Friday, Britney Muller covers the first three steps you can take toward earning the true top spot on results pages and shares useful tools to help.
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
Can keyword research be a more powerful indicator of people's behavior than traditional methods of prediction, such as exit polling? Inspired by the controversy and confusion around US elections, we decided to test the theory.
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
How do you find the hidden gems in your outdated content? Dr. Pete walks through a step-by-step process to find your highest potential content using keywords it already ranks on. Includes bonus Google Sheet.
Learn how to use Keyword Explorer's new feature allowing you to search for keywords by site in this detailed (and doughnut-laden) walkthrough.
There's a powerful concept in the world of SEO software: the "keyword universe." Learn how to harness the potential of tens of millions of keywords and their rankings data in this edition of Whiteboard Friday.
Keyword Explorer can show you which keywords you and your competitors already rank for. Get the freshest, most accurate keyword rankings data here.