Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
What is search intent and why does it matter? : Learn more about the power of search intent and how to use it in your keyword research strategy.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday. Plus, save a seat our upcoming webinar, Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals!
Through a year and a half of researching, testing, measuring, and experimentation, one site was able to identify a featured snippet trigger that worked over and over again to capture snippets for head terms.
![The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]](https://mozpro.click/images/blog/banners/advanced-seo-74da3a3_2021-04-15-234555.png?w=1180&h=400&auto=compress%2Cformat&fit=crop&dm=1618530355&s=490860b890c37b5692284307f17140dc)
When a site gets over a million organic visits per month, you'd think it would rank for a few featured snippets. One SEO shares the results of his investigation into why a highly trafficked site with ample organic rankings didn't bear featured snippet fruit.
What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? Britney Muller presents a series of quick and useful videos designed to help you work smarter, not harder.
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Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? Britney Muller presents a brand-new series of super quick and useful videos designed to help you do better, easier keyword research.
Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own!
Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.
[Using Keywords In Blog] If you're an established blogger new to SEO, you'll benefit from this primer on how keyword research can help your BLOG show up on Google and get in front of readers who'll care about your content.
As long as searchers are searching, brands need to stay on top of the constantly changing SERPs. To do that, you need to make the most of your keyword data.
With SERP features are taking over, here’s how you can uncover the ones that’ll work for you.
Learn how a flexible SERP tracking solution like STAT can snag you all sorts of new business.
Knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.
We know that creating keyword lists can be an Everest of an endeavour, so we’ve made a quick cheat-sheet to help ease the hurt.
When every SERP is hyper-localized, how do you execute a national tracking strategy? We've got a trick to help you statistically sample SERPs as if they were people.