Directional Reporting in GA4 — Whiteboard Friday
In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.
SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Most Recent Articles on SEO Analytics
UTM Tagging for Google Business Profile — Whiteboard Friday
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.
4 Surprising SEO Test Results — Whiteboard Friday
A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.
How to Leverage BigQuery for Advanced Internal Link Analysis
Discover the potential of BigQuery for SEO. Dive deep into advanced internal link analysis and enhance your SEO strategies.
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Combining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday
Join us in this Whiteboard Friday as we delve into the art of combining various data sources. Discover why this holistic approach is crucial for prioritizing tasks and gaining invaluable insights, and learn practical tips for seamless data integration.
An Introduction to Google Tag Manager
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.
Common Analytics Assumptions — Whiteboard Friday
Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.
A Beginner's Guide to Google Search Console
Discover the value of Google Search Console for SEO, marketing, and business owners. Learn how this free tool provides insights into your site's performance, engagement, and technical issues. Learn how you can use GSC to make more informed decisions for your website.
Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality
Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth.
What Is Bounce Rate, and Does It Matter in 2023?
Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your website's engagement.
How to Collect & Use Your GA4 Data to Transform Your Content Strategy
Learn how to harness the power of GA4 data to elevate your content strategy. Discover actionable insights to enhance existing content, improve engagement, and uncover new content opportunities.
How To Get Buy-In by Setting Strategic Content Marketing Goals
Seeking buy-in via your strategic marketing goals and measurable data? Learn how to leverage content marketing KPIs to ensure success.
GA4: Leverage the Power of Custom Reports to Enhance Your Reporting
Preeti covers how to leverage the power of GA4 custom reports, with steps on how to create them and modify them to suit your own needs.
Data Storytelling: Skills and Elements — Whiteboard Friday
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.