Competitive Research
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We’re thrilled to announce Moz’s Competitive Research Suite, built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap.
Last month, Moz launched our True Competitor beta to help you reveal your search rivals. Today, Dr. Pete shows you how to use this new tool to quickly understand your brand’s competitive landscape when researching a prospect.
Today, after years of rethinking how competitive analysis should work (and, honestly, re-rethinking it on many occasions), we’re proud to announce the next step in Moz’s competitive analysis toolkit — True Competitor.
With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level.
Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each town and city. Demand must be met by determined small entrepreneurs to keep society functional.
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday. Plus, save a seat our upcoming webinar, Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals!
By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting. Rand explains how in this Whiteboard Friday.
It's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor, from determining their worthiness to properly targeting your funnel to using third-party hosted content for maximum amplification.