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Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, but a recent study suggests that —yes — local businesses should be investing in listing management.
Miriam Ellis outlines 11 common Google My Business listing management scenarios and the necessary steps to resolve them.
If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can make or break your business. With answers for just about everyone, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!).
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
When inaccurate listing data led to poor visibility in local search and lost business for their physician offices, Chesapeake Regional Health turned to Moz Local to bring their listing up to date at scale.
A guide to getting the most out of Moz Local
Digital marketing leader, GPO, was looking for a tool to help them monitor listings for a national retailer with 3000+ locations. They partnered with Moz Local to eliminate duplicates and distribute accurate business information across the web, leading to a 26% increase in click-to-calls and a 68% increase in overall Google listing impressions in just 5 months.
Efficient data distribution led this GPM client to a 38% increase in listing accuracy across 15 online directories
With STAT, the SEO team at this online auto retailer gets the local search data they need, fresh every day. Plus they have the freedom to experiment and explore on a much larger scale than ever before.