Reputation Monitoring and Management
Showing 22 results
Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can be both effectively given and gratefully received with a little extra care for civility on both sides.
Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have.
In this article, Miriam discusses how to protect yourself from local listing spam, along with how local businesses can combat spam on their own listings, and build trust in their communities.
In this post, you’ll find a set of sensible, actionable steps you can take to raise your Google Business Profile star ratings, improve your reviews, and begin developing the good online reputation you need in order to realize the full profit potential of the local businesses you market.
Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report.
Local SEO lingo might sound like gibberish to the non-technical stakeholders in your work, but 3 words are universal to management everywhere: reputation, rankings, and revenue.
A guide to getting the most out of Moz Local
From zero web presence to ranking hyper-locally, Darren Shaw will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Get ready for a healthy dose of all things local with this talk! Mary Bowling will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query-dependent; how to feed business info into the Knowledge Graph; and how brand is now "king" in local search.
Google Posts and Questions & Answers are two incredibly powerful features of Google My Business, yet most people don't even know they exist. Greg Gifford will walk through Google Posts in detail, sharing how they work, how to use them, and tips for optimization based on testing with hundreds of clients. He'll also cover the Q&A section of GMB (a feature that lets anyone in the community speak for your business), share the results of a research project covering hundreds of clients, share some hilarious examples of Q&A run wild, and explain exactly how to use Q&A the right way to win more local business.