Discover how Moz can help you drive results

  • Explore by Keyword

  • Analyze target keywords and see key metrics like search volume, Difficulty, and Organic CTR side-by-side. Identify the Primary Search Intent associated with specific keywords to better inform content creation.

  • Explore, analyze, and group keyword suggestions to identify additional opportunities for targeting and tracking.

  • See what keywords your site is already ranking for and which ones are within striking distance of top SERP positions. 

  • Compile lists of target keywords for further analysis and research.

Find high-value keywords

Ranking for the right keywords can make or break your website’s success. Keyword Explorer streamlines workflows and improves how you discover and prioritize the best keywords to target in less time. Save time and boost rankings by discovering and prioritizing the best keywords quickly. Inform your strategy with:

Screenshot of Keyword Explorer tool in Moz Pro
  • Detailed link profile analysis

  • See all your link metrics in one place, including your Domain Authority®, inbound links count, and linking domains count. Analyze your backlink profile with Inbound Links and Linking Domains. Spot when linking domains have become undiscoverable so you’re able to act quickly and recover lost links. 

  • Better understand how and when people are talking about you by reviewing your top pages and anchor text. Quickly find opportunities for link reclamation by filtering your top pages by status code.

  • Compare your link metrics to those of your competitors to see where each of you stands out.

  • Find new link building opportunities by comparing your backlink profile to that of your competitors. See who is linking to them but not to you.

  • Keep track of your link building efforts and keep notes all in one place with Link Tracking Lists.

Strengthen your link building strategy

Tap into the power of Moz’s link index to analyze and monitor your backlink profile. Monitor and strengthen your backlink profile to enhance site authority and rankings. Identify and act on new link-building opportunities before your competitors do. Strengthen your link building strategy with

Screenshot of Link Explorer in Moz Pro
  • True Competitor

  • Find your true search competitors and the websites competing in the same SERPs as your website. Make sure you are keeping track of the right competitors and identify ones you may not have on your radar. 

  • Identify keyword opportunities by comparing your ranking keywords to those of your competitors. See how they overlap and where they are ranking that you’re not. Use Traffic Lift and rankings data to identify opportunities to overtake your competitors in the SERPs.

  • Explore your competitors' most visible content and the keywords it ranks for to help inform content creation and refresh strategies. Identify opportunities based on metrics like Monthly Volume, Difficulty, and Keyword CTR. See what content on your site is ranking for the same keywords so you can identify areas for improvement.

Outrank your competitors

Identify who you’re competing against and where they are succeeding. Stay ahead by gathering intel on your competitors. Use Moz Pro to uncover opportunities to outperform them in search results. Support your competitive research with:

Screenshot of Competitive Research tool in Moz Pro

Flexible pricing plans make it easy to get started.

With many pricing options to choose from, Moz has a plan to fit every team and every project.

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Domain overview
Domain overview

Quickly discover key SEO metrics so you can better assess a site's online authority, performance, and health. Domain Overview is the SEO dashboard you’ve always wanted, consolidating data from multiple tools in one place for easy access, including Domain Authority, Brand Authority, competitive analysis, and keyword research. Sign up for a Moz Community Account to access the tool for free.

SERP analysis
SERP analysis

Explore the SERP landscape for any target keyword. See which SERP features are present and identify featured snippet opportunities. Compare metrics like Domain Authority, Page Authority, and page optimization scores for the sites competing for the top spot in the SERP with our SERP analysis checker.

Rank tracking
Rank tracking

Track rankings over time for your target keywords and compare mobile vs desktop visibility. See how your rankings stack up against your top competitors and how your Search Visibility compares. Track keyword rankings on a local or national level and segment your rankings data with keyword labels and brand rules. 

Site crawl
Site crawl

Moz Pro’s Site Crawl feature helps you identify common technical SEO issues that may impede your site’s ability to receive high-quality traffic or be indexed by search engines. Automatic weekly crawls provide comprehensive data about your site’s overall health and structure. Prioritize and fix issues based on your SEO strategy. 

On-page optimization
On-page optimization

Better optimize your content for target keywords using data-based reports. See what factors are helping and hurting your overall optimization score with recommendations on how to improve. Track your page scores each week, along with their rankings in the SERP for your target keyword.

SEO reporting
SEO reporting

Keep clients and key stakeholders informed with detailed custom reports sent directly from your Moz Pro Campaigns. Automatically send reports on a weekly or monthly basis with the data that matters most to the recipient. Use report templates to set up / set up reports quickly and efficiently, leaving more time for you to focus on implementing your SEO strategy.

Why customers love Moz

Read how real Moz customers use and implement Moz Pro into their workflows.

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Our latest releases

Explore the latest tool updates and releases from Moz to boost your SEO impact.

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