Case Studies

Real customers. Real challenges. Real solutions.

Explore a few of our customer case studies to learn how Moz helped them take their marketing strategies to the next level.

Tinuiti saw a
1,143%
increase in Keyword Rankings
LeadLogic saw a
366%
increase in Keyword Rankings
TopSpot saw a
122%
increase in organic traffic yearly
Tony Edward
Tony Edward
SEO director at Tinuiti

Moz’s all-in-one toolkit has been the backbone of our services for a long time. We set it up on day one, and we continue to rely on its insight to have stability in our service as we help our clients grow their brands and succeed in search.

Jeroen Bos
Jeroen Bos
Co-Owner at LeadLogic

With Moz and DashThis, we are able to measure the traffic and conversions our clients care about. Now, our clients are always asking, "Can we do more SEO?

John Varghese
John Varghese
Director of SEO at TopSpot

When switching domains, we prepared for a 7–10% loss in traffic. 90 days after launch we had +29% organic traffic. It would have been much harder to navigate this transition without Moz Pro.

With so many options, why choose Moz?

We want you to feel confident in your decision to integrate Moz Pro into your workflows. So when it comes to why you should choose Moz, don’t just take our word for it. Read on to hear from real Moz Pro customers about why and how they use our tools to achieve their goals.

All-Around Tools

Simplify SEO, attract qualified traffic, and grow faster

Moz Pro offers a comprehensive suite of tools to help with every aspect of your SEO strategy. Our tools help 1000s of marketers boost their rankings and drive more organic traffic that converts through data-driven, actionable Insights.

Jason Nurmi
Jason Nurmi
Marketing Manager at Zillow

Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry.

Jessica Hill
Jessica Hill
SEO Manager at 99Designs

The Keyword Ranking tool keeps me abreast of any fluctuations in rankings, and MozBar allows me to gain a quick understanding of the competitive landscape in any given search result.

Peter Boyd
Peter Boyd
Founder at PaperStreet Web Design

The Moz Bar is like our North Star, and when paired with the other specialized tools such as Link Explorer and On-Page Grader, provides powerful insight that’s just as effective in troubleshooting SEO issues as it is for the everyday upkeep of our clients’ rankings.

Start your SEO growth journey

Make SEO simpler, dominate search rankings, and grow your online presence with Moz Pro.

Keyword Research

Unlock your ranking potential and identify high-impact keywords

Keyword research is easier than ever with the Keyword Explorer tool. Find keyword suggestions, search intent, and difficulty all in one place.

Lily Ray
Lily Ray
Vice President, SEO Strategy & Research at Amsive

I love just doing keyword research and Moz. The keyword suggestion tool has a lot of really great features where it recommends keywords that you might not be thinking about and questions that, you know, users might be asking.

Sean McVey
Sean McVey
Director, Demand Generation & Customer Acquisition at Virtru

Moz Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.

Curious what we’ve been up to?

Moz continues to evolve with regular updates and releases. Stay up to date on the latest news.

Data Quality

Make informed decisions based on data you can trust

When your business, and your profits, are on the line, it’s important to know you can trust the data you’re working with.

Josh Stricklin
Josh Stricklin
SEO Editor at University of Southern Mississippi

I would say that Moz is probably the most helpful tool that I've ever had in my SEO career. It’s very easy to work with, and we’re confident that we’re getting good, quality information.

Lily Ray
Lily Ray
Vice President, SEO Strategy & Research at Amsive

I definitely recommend using Moz. I really trust the integrity of the data. I feel really good about things like, you know, the search volume that it provides. Whereas some other tools might provide like really inflated search volume numbers. I feel like Moz is always very accurate.

Client Reporting & Meeting Prep

Communicate effectively with stakeholders and clients

Custom Reports, Domain Overview, and Campaign exports can help you get the right data into the right hands at the right time.

Alex Bruner
Alex Bruner
Founder at Intellitonic

Presenting to clients is always challenging. Moz makes our team more effective when sharing data with clients because everything is encapsulated in one dashboard. Moz has a lot of capacities to help clean up our data and present it in ways that are meaningful for clients but still have the technical depth.

Brandon Doyle
Brandon Doyle
CEO & Founder at Wallaroo Media

My favorite feature in Moz Pro is the reporting. We use it every month for our clients at Wallaroo. We have small clients, medium clients, and large clients, and they all want different types of reports. We can build out those custom reports easily within Moz and serve them the data they want to see in a really nice clean, beautifully displayed manner that they love. We love that tool.

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