Reporting Templates & Free Resources

We've compiled a list of handy articles, how-tos, downloads, and templates for you to get started. Some of these are free existing resources that really flipped our pancakes; some of them are templates we've created in Moz Pro to make our customers' lives easier. Take a free trial and check them out, and don't forget to let us know what you think — we're always striving to improve for you!

We know you just read a whole guide on the topic, but this whitepaper goes into the nitty-gritty of SEO reporting for agencies, from dispelling your client's misconceptions to better structuring client reports and more.

Competitive Analysis Overview Report - Moz Pro

The Competitive Analysis Overview Report provides a brief overview of how your site compares to your competitors. It highlights competitive metrics like search visibility and compares your site’s featured snippets, link profiles, and tracked keywords to your competitors. As an overview report, it will help quickly show stakeholders how your site compares to your competitors.

Competitor Analysis Google Sheets Template

This free Google Sheets template gives you a solid framework for performing a competitor analysis, outlining all the points of comparison that will help your clients understand where they sit on the playing field. Make a copy for yourself and go wild!

Campaign overview report - Moz Pro

The Campaign Overview Report is perfect to provide to any team members or clients who want exactly that—an overview of your site’s Campaign tracked via Moz Pro. The report includes a view of your Campaign dashboard, Search Visibility, and a look at site health, link data, and traffic.

Search visibility report - Moz Pro

The Search Visibility Report is ideal for a client or boss who just wants to know the answer to the age-old question: “How visible is my site?” This report provides a quick overview of your Moz Campaign before diving into trending search visibility and a comparison against competitors. Provide a clear answer to the question of how visible your site is with this concise report.

Link Analysis Report - Moz Pro

The Link Analysis Report is ideal to pass along to any stakeholder who is particularly interested in link data. It provides an in-depth look at your own site’s links, as well as how your site stacks up against its competitors when it comes to link profiles. This report includes many important link metrics, including discovered & lost links, linking domains, anchor text, Domain Authority, and more.

Full Site Audit Report - Moz Pro

The Full Site Audit Report provides a very thorough, in-depth look at your site’s health. This report is ideal for any stakeholder or client who wants to know precisely how the site is doing and what outstanding work still needs to be done. Based on your site crawl in Moz Pro, this highlights actionable insights such as new and critical issues, crawler warnings, redirect issues, and metadata/content issues.

Quick Site Audit Report - Moz Pro

The Quick Site Audit Report is a briefer version of the above Full Site Audit Report. This report is easily digestible for any stakeholders who just want a high-level view of your site’s health and link profile. It highlights top-level crawl metrics, new site crawl issues, and quick link metrics.

Rankings Analysis Report - Moz Pro

The Rankings Analysis Report will be great for anyone who is curious about your site’s ranking performance, especially when it comes to top keywords. The report highlights a high-level overview of keyword performance, and then digs in to best- and worst-performing keywords, Search Visibility, traffic, and keyword opportunities.

Ranking Opportunities Report - Moz Pro

The Ranking Opportunities Report is ideal for the stakeholder in your life who wants to know what the next steps might be for your keyword strategy. This report identifies some of the top keyword opportunities pulled in from Keyword Explorer and your Campaign, based on your site’s current performance. By highlighting keywords your site is already ranking for that you aren’t tracking, and opportunities to rank for new keywords, this is an easy report to pass along for consideration around future keyword strategy.

What Is SEO? Presentation Template

If you have a new or prospective client that's clueless about your work, we've got a presentation for that. This customizable slide deck will help you explain the need-to-know basics of how SEO works and how it drives revenue. Make a copy of the Google Slides template and edit to your heart's content!

7 Proven SEO Reporting Best Practices That Boost Client Retention

Good reporting is critical for client retention. Grab insider agency tips and learn how to make your reports invaluable to your clients with seven quick-fire tips in this blog post.

How to Add Value & Prove it to Your Clients - Webinar

Learn how to pinpoint high-impact SEO opportunities, educate clients, and scale your growth in this hour-long Moz webinar in partnership with DashThis.

SEO Reporting Dashboards - Free Trial

And speaking of DashThis, they offer a dashboard that combines reporting from all your SEO tools in one place — super nifty! Check it out with a free trial.